The internet has fundamentally changed the way in which information can be shared. Almost instantly allowing groups of like minded individuals to share ideas across geographical boundaries which would have made it nearly impossible to do. Which brings us to the way we consume media. From personal experience, content is crucial in preserving a gaming community. Slow content release can cause drops in active players, and a lack of players correlates with a drop-in revenue. From the social media perspective, platform creators like snap chat and Facebook are constantly trying to release new features. Sometimes they end up copying successful ones like snap chat stories and how Facebook has now integrated that into their own platform. Netflix is also an entertainment medium that must constantly update their collection to keep customers entertained, or at least keep them from visiting other providers like Hulu for fresh and new content.
Star Wars is an interesting case, especially as depicted by the readings. Its following is enormous, conventions happen every year at various locations. Fan content is a thriving situation where fans utilize content and come up with new and alternative ways to add content to a universe with many followers. According to Jenkins (2012) “When AtomFilms launched an official Star Wars fan film contest in 2003, they received more than 250 submissions. Although the ardor has died down somewhat, the 2005 competition received more than 150 submission” (p. 131). The relationship between LucasArts and their audience is unique, it allows the fans to have a connection where fans can participate in the creation of content because of their devotion to it. Fan culture, using the internet has been able to expand and share their creations. Before the internet, production companies owned all right, almost like an all-powerful entity that had full control of the product they created. However, LucasArts gets involved with the fans, even hold contest and judge the work that’s based on their product. According to Jenkins (2012) “Hats off to Lucas for recognizing that this is happening and giving the public a chance to participate in a universe they know and love. There’s nothing else like this out there. No other producer has gone this far” (p. 149).